GenAI in
Localization

Explore the future of AI-powered localization with industry experts and cutting-edge innovations
What is GenAI in Localization

GenAI in Localization is an online event series designed for language and localization professionals who want to understand AI adoption, build technical and communication skills, and lead the change.

Day 1: Conference day with free admission.

Days 2-3:  Hands-on workshops with expert-led technical training in small interactive groups. 

Since 2023, we’ve been tracking AI adoption trends and our events have attracted more than 50,000 viewers worldwide

Come with AI challenges, leave with a plan

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

15

Expert speakers

12

Hours for learning

8

Workshop sessions

1000+

Industry professionals

Gain valuable insights from industry experts and discover practical applications of AI in localization.
Connect with professionals from diverse backgrounds united by their passion for AI and localization.
Call for Papers

We invite researchers, practitioners, and industry leaders to share their expertise at GenAI in Localization. Submit your proposal and join the conversation driving innovation in localization and global content delivery.

Presentation Formats
Keynote
30 mins
Inspirational presentation that opens or closes the track
Panel discussion
60 mins
Three 15-minute presentations on the same topic, provides a slice of practical experience + Q&A session
Workshop
90 mins
Hands-on exercises and practical tasks
Case Study
30-45 mins
Deep dive presentation or dialogue
Conference Tracks
TMS of Tomorrow
Adapting translation software for AI workflows and customer needs.
Subtopics: workflow orchestration, QE systems, RAG, automated post-editing, terminology
Multilingual Models
Everything you need to build models that speak the world's languages.
Subtopics: sourcing datasets, building synthetic data, fine-tuning techniques, evaluation and annotation
Implementing AI
Operationalization, change management, case studies
Next-Gen Language Team
Management practices, innovation and narratives for head of localization professionals.
Subtopics: Next-Gen LSP, Redesigning In-House Loc
Multilingual Product
Product design - how to envision and add multilingual features into digital products built for global coverage.
Program Committee

Konstantin Dranch

CEO&Founder at Custom MT

Olga Beregovaya

Vice President of AI, Smartling

Gema Ramirez-Sanchez

CEO, Prompsit Language Engineering

Jourik Ciesielski

CTO, Yamagata Europe

Alessandra Binazzi

Localization & Language AI Leader

Dave Ruane

Global Director Client Solutions, Lion People Global

Conference Tracks

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

Mindset

Thought-provoking
presentations from the top minds in the industry.

Stories

Real-life challenges and how our speakers overcame them.

Technology & productivity

True stories of technology helping our speakers improve their work processes.

Panels

Talks on pressing topics with people from across the opinion spectrum.

Conference Agenda
MAY 28, WEDNESDAY
Watch
Opening Keynote
The Future of AI in Global Communication
Show more
Dr. Alex Chen
Watch
Workshop: AI Translation Workflows
Hands-on session with latest AI tools
Show more
Sarah Martinez
Watch
Panel Discussion: Cultural Adaptation in the Age of AI
Hands-on session with latest AI tools
Show more
Sarah Martinez
Sarah Martinez
Sarah Martinez
Sarah Martinez
Watch
Technical Deep Dive
Quality Assurance & AI Integration
Show more
Sarah Martinez
AI Skills Workshop

Hands-on learning experiences designed to enhance your AI and
localization expertise

Model Evaluation

Evaluating translation quality and accuracy

Gema Sanchez

CEO, Prompt Language Engineering

Mariya Silenska

Director for Reasoning & AI at Toloka AI

Performance Metrics

Understanding AI translation benchmarks

Sheree Hong

Senior Product Manager, Human Signal

9:00 - 10:30 AM

Crafting Effective Prompts

Bena Murgele

Localization Quality Assurance Consultant, Custom.MT

Craig Stewart

Director of AI Research, Phrase

Advanced Techniques

Fine-tuning prompts for cultural context

Elena Rodriguez

AI Specialist, Translation Corp

Choose Your Pass

Select the perfect plan for your GenAI localization journey. All plans include access to  the recordings and networking opportunities.

Free pass
Perfect for getting started
0€
Most Popular
Standard Pass
Save 30%
€179
€249
/person
Team Pass
Best value for teams
Save 30%
€149
€249
/person

Questions about our plans? Contact us

Meet the Organizers
Konstantin Dranch
Program director

kd@custom.mt

Kate Vostokova
Conference Director

marketing@custom.mt

Want to organize the next event with us?