"GenAI in Localization" conference. December 3-5, 2025

GenAI in
Localization

Future-proof skills.
Build cross-team tech fluency.
Develop new narratives.

For The Evolving Professional

The localization industry is in a flux as organizations pivot towards AI translation. Job requirements shift towards building automated workflows and managing risks.

GenAI in Localization is a specialized event that designed for language and localization professionals who want to understand AI adoption, build technical and communication skills, and lead the change.

From localization experts to AI strategists: build the team that stays indispensable.

Come with AI challenges, leave with a plan

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

The AI content pipeline: pre-/post-editing, content generation, source text review, translation, quality control and estimation
ML skills: dataset management, annotation, evaluation, fine-tuning, and prompt writing
Use cases: real-world applications, success stories, and lessons learned
How to communicate AI to business stakeholders and define organizational value

Call for Papers

We invite researchers, practitioners, and industry leaders to share their expertise at GenAI in Localization. Submit your proposal and join the conversation driving innovation in localization and global content delivery.

Presentation Formats

Conference Tracks

TMS of Tomorrow

Adapting translation software for AI workflows and customer needs.

Subtopics: workflow orchestration, QE systems, RAG, automated post-editing, terminology

Multilingual Models

Everything you need to build models that speak the world's languages.

Subtopics: sourcing datasets, building synthetic data, fine-tuning techniques, evaluation and annotation

Implementing AI

Operationalization, change management, case studies

Next-Gen Language Team

Management practices, innovation and narratives for head of localization professionals.

Subtopics: Next-Gen LSP, Redesigning In-House Loc

Multilingual Product

Product design - how to envision and add multilingual features into digital products built for global coverage.

Speakers

Accordion #1

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Sponsors and Partners

Conference Tracks

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

TMS of Tomorrow

See how translation software is adapting AI models into workflows and applications.

Multilingual Models

Learn how to build and use models that support multiple languages.

Next-Gen Language Teams

How to manage language teams, and govern organizational multilingual programs

Implementing AI

Localization engineering, building prompts and developing DIY applications.

Conference Agenda

December 3, 2025

Watch

Opening

Welcome words and industry news

Konstantin Dranch,
Custom.MT

Bryan Murphy,
Smartling

Watch

Keynote Address

Linas Beliūnas,
Oscilar

Watch

The Latest in Agentic AI Research

Ashish Chauhan,
Google

Moderator: Olga Beregovaya,
Smartling

Watch

Slop to Pop: How to Humanize AI Language

Spotting AI language - vivid examples

Marina Pantcheva,
RWS

Watch

Break

Watch

Building Multilingual LLMs

How to train your LLM?

Kelly Marchisio,
Cohere

Watch

Panel discussion by WeShape AI by Women in Localization.

Rogue AI in the Localization Wild: Spot It, Fix It, Own It

Key takeaways:
- How to spot rogue AI projects before they become problems.
- Tactics to influence and redirect misaligned AI initiatives.
- Real examples of how localization stepped in and took back control.
- How to build internal partnerships that center localization in AI strategy from day one.
- The critical role women play in challenging hype, building bridges, and pushing for responsible innovation.

Moderator: María Jesús de Arriba Díaz

Jennifer Vela

Conchita Laguardia

Marta Nieto

Lucia Guerrero

Watch

Break

Watch

Fireside Chat hosted by Olga Beregovaya

Tanay Chowdhury leads Data Science in AWS Gen AI Center of Excellence

Tanay Chowdhury,
AWS GenAI

Moderator: Olga Beregovaya, Smartling

Watch

TBD

How a localization software founder turned futurist novelist

Eriс Siberstein

DECEMBER 4, 2025

Watch

Language Data Workshop

Gema Ramirez-Sanchez,
Prompsit Language Engineering

Watch

How to detect and mitigate bias

Build for Fairness. Understand the nature and sources of bias in translation models

Fabiano Cid,
Powerling

Ewoenam Tokpo,
Crosslang

Watch

Break and Networking

Watch

Innovation showcase

Explore 10+ new localization systems built after the GenAI boom. With sharp commentary by Jourik Ciesielski and Dave Ruane

R2D2: The Simple Droid Behind Complex Localization

Bartłomiej Piątkiewicz,
Ten Square Games

AI-driven Translation Workflows: From Pilots to Practice

Petra Angeli,
Acolad

AI Auto-Correction in the Language Factory: Knowledge Graphs as the Core of LangOps

Lambros Kranias,
Esteam

The Agile TMS: Keeping Humans in the Loop in the Age of AI

Dr Fola Yahaya,
Strategic Agenda

The Future of TMS: Orchestrating AI for Business-Driven Localization

Luis Lopez
RWS

Beyond Post-Editing: Architecting an AI-Human Workflow for Survey Data Vetting

Katherine Baumann,
Multilingual connections

One Model to Rule the Workflow: Disrupting QE & APE at Scale

Maciej Modrzejewski
BIG Language Solutions

Empowering LLM Output with Terminology

Klaus Fleischmann
Kaleidoscope

A Comparative Study for Bringing LLM-centric Translation to the Forefront of Software Development

Milen Epik
Lingoport

From Localization to Growth Enablement: Building Adaptive Content Systems for the GenAI Era

Kajetan Malinowski
Marketfully

From Experiment to Everyday Practice - Strategies for Secure, Reliable, and Human-Centered LLM Workflows

Bruno Ciola
lingo systems

DECEMBER 5, 2025

3:00 PM - 4:30 PM (CET)

Watch

Next-Generation Language Teams: Roles, Skills, Narratives

Building Agentic AI Workflows with Embedded Linguistic Knowledge

Vladimir Zhdanov,
Alibaba Group

Rethinking Localization in the AI Era

Bea Verdasco,
Trendyol

From Translation to AI Evaluations

Michal Junczyk,
Allegro

Accessibility: an Area for Localization teams

Arpitha Shetty
Walmart

4:50 PM - 5:00 PM (CET)

Watch

10 mins break

5:00 PM - 7:00 PM (CET)

Watch

Implementing AI

How to Build Localization Agents with Copilot

Maria Sukhareva,
Siemens

Choose Your Pass

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All plans include access to the recordings.

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Questions about our plans? Contact us

Meet the Organizers

Konstantin Dranch

Program director

kd@custom.mt

Kate Vostokova

Conference Director

marketing@custom.mt

Want to organize the next event with us?

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Program Committee

Olga Beregovaya
Vice President of AI, Smartling

Jourik Ciesielski
CTO, ELAN Languages

Gema Ramirez-Sanchez
CEO, Prompsit Language Engineering

Dave Ruane
Global Director Client Solutions, Lion People Global

Alessandra Binazzi
Localization & Language AI Leader

Stefan Huyghe
Podcast Host, Crowdin