May 28-30, 2025

Online conference & workshops
GenAI in Localization
Future-proof skills.
Build cross-team tech fluency. Develop new narratives.

May 28-30, 2025

Online conference & workshops
GenAI in Localization
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For the Evolving Professional

The localization industry is in a flux as organizations pivot towards AI translation. Job requirements shift towards building automated workflows and managing risks. 

 

GenAI in Localization is a specialized event that equips localization professionals with forward-looking skills. This edition focuses on model evaluation practices for decision makers and project managers, and prompt engineering for workflow architects.

 

From localization experts to AI strategists: build the team that stays indispensable.

Learn How To
Who This is For

Speakers

Meet and connect with industry peers and AI and localization experts who share your interest in GenAI

Keynote

João Graça Former Founding CTO of Unbabel, Investor

João Graça is one of the localization industry’s most respected visionaries, having recently stepped down from his role as Founding CTO at Unbabel. 

 

What began as “a surf trip and a wild idea” (in João’s own words) transformed into an adventure that changed his life and the industry. During 11 years at Unbabel, João led teams that published cutting-edge research, advanced the field, and created open-source tools such as COMET that benefited the entire AI ecosystem.

 

He rarely speaks at events, which as he embarks on his next chapter that makes the appearance at GenAI in Localization 2025 particularly special.

Keynote

Andriy Burkov PhD in AI, Author

Andriy Burkov is the author of the wildly popular The Hundred-Page Machine Learning Book, praised by experts at LinkedIn, Amazon, Google, and eBay for making complex AI concepts easy to understand. More recently, he released The Hundred-Page Language Models Book, which is already earning high praise from the AI community.

 

If you’ve explored AI or machine learning in recent years, chances are you’ve come across his work. With over 870,000 readers of his Artificial Intelligence Newsletter, Andriy has become a trusted voice guiding professionals through the fast-changing world of AI.

 

He’s joining us to share insights on which AI skills and roles will be in high demand over the next five years.

Paula Manzur Language AI Strategist, Booking.com

Nicolas Jadot Localisation Lead, Trendyol

Mariya Shmatova Director for Reasoning & Evaluation, Toloka AI

Alexandru Nechita
Process Improvement Manager, DATAmundi

Marina Pantcheva Director of Linguistic AI Services, RWS

Hareesh BahuleyanSenior ML Engineer, Mozilla AI

Micaela Kaplan Human Signal

Micaela Kaplan ML Evangelist, Human Signal

Kelvin Wong Localization PM, Flo Health

Sheree Zhang Senior Product Manager, Human Signal

Jourik Ciesielski CTO, Yamagata Europe

Benjamin Loy Principal Engineer, Smartling

Gema Ramirez-Sanchez CEO, Prompsit Language Engineering

Dominik Wever Founder, Promptitude

Rumi Shiiya

Elena Murgolo Localisation Technology Consultant, Custom.MT

Diego Cresceri Founder&CEO
Creative Words

Emma Vila Senior Localization Strategy Specialist, Booking.com

Craig Stewart Director of AI Research, Phrase

Gabriel Fairman

Gabriel Fairman Founder&CEO, Bureau Works

Alex Meckes Developer Advocate, Mozilla AI

Hosts & Moderators

Konstantin Dranch Founder&CEO at Custom.MT

Olga Beregovaya Vice President of AI, Smartling

Stefan Huyghe VP of Localization Communicaid LS

Cristina Anselmi Localization, MT&AI Implementation Expert

Maria Carmen Staiano PhD Candidate in Humanities and technologies, Ex-Apple

Coral Diez-Carbajo GenAI Solutions Strategist, Acclaro

Stavroula Sokoli PhD in audiovisual translation

Conference Agenda

may 28. Wednesday
Pre-Conference Networking

Translation management systems and GenAI. Moderator: Eunji Hamnett

Translation management systems and GenAI. Moderator: Cristina Anselmo

Academic <> Industry collaboration in Localization + AI. Moderator: Coral Diez

GenAI in Media Localization. Moderator: Stavroula Sokoli

Espresso Lounge – Your GenAI Hub in Canada 🍁 Moderator: Coralie and Fab

and more …

Opening: Understanding the Shift to AI
Konstantin Dranch

Konstantin Dranch,
Custom.MT

Olga Beregovaya

Olga Beregovaya,
Smartling

Keynote: How GenAI is Disrupting the Industry What We Can Do about It

Former CTO co-founder of a translation startup with $100 million in funding, Joao will describe the jobs to be done in localization and provide examples of how they are or can be disrupted by AI. He will cover how the current roles should adapt to language models, and which new roles will appear.

Joao Craca

João Graça
Former Founding CTO of Unbabel, Investor

From Localization to AI

From Localization to Data – Collaborating with Data Science Partners Inside Your Organization

Alexandru Cristea Nechita

 

Making the Switch from Localization to AI (eCommerce case study) Nicolas Jadot 

 

Program Management for GenAI Localization Projects

Paula Manzur and Emma Vila 

Alexandru Cristea Nechita,
DATAmundi, (ex-Amazon)

Nicolas Jadot,
Trendyol

Paula Manzur, Booking.com

Emma Vila,
Booking.com

Break
Konstantin Dranch

Konstantin Dranch Founder&CEO, Custom.MT

AI evaluation

How WMT is Changing Methods to Evaluate Multilingual Capabilities of LLMs

Maria Shmatova

 

LLM-as-a-Judge in Human Evaluation of Model Performance

Micaela Kaplan 

 

Mozilla’s Open-Source and Community-Driven Tool to Evaluate Machine Translation

Hareesh Bahuleyan 

Mariya Shmatova,
Toloka AI

Micaela Kaplan

Micaela Kaplan
Human Signal

Hareesh Bahuleyan,
Mozilla AI

Alex Meckes,
Mozilla AI

Engineering

Best Practice in Prompt Design – 2025

Marina Pantcheva 

 

Engineering with Non-Determinstic AI Behaviors​

Benjamin Loy

 

Findings and Theories in a Push for a Fully Vectorized Translation Environment

Gabriel Fairman

 

Marina Pantcheva

Marina Pantcheva,
RWS

Benjamin Loy,
Smartling

Gabriel Fairman,
Bureau Works

Keynote: Fireside Chat with Andriy Burkov
Andriy Burkov

Andriy Burkov,
PhD in AI, Author

Post-Conference Networking

Translation Quality + LLMs, Quality Estimation. Moderator: Carmen Staiano

AI + Localization jobs. Moderator: Javi Díaz

GenAI in Localization Use Cases. Moderator: Stavroula

Espresso Lounge – Your GenAI Hub in Canada 🍁Moderators: Coralie and Fab

and more…

AI Skills Workshop

Model Evaluation
may 29, thursday
GenAI Evaluation for Localization Managers
  • GenAI evaluation overview
  • Human/synthetic benchmarks
  • Performance metrics
  • Available evaluation frameworks
  • Use cases



Gema Ramirez-Sanchez

CEO, Prompsit Language Engineering

Mariya Shmatova

Director for Reasoning & Evaluation, Toloka AI

Hands-on Exercises: Annotation Projects Setup and Delivery

Sheree Zhang

Senior Product Manager, Human Signal

Arbitration Practice in Human Evaluation

What If Everything You’re Measuring Is Missing the Point?

Elena Murgolo

Localization Technology Consultant, Custom.MT

Craig Stewart

Director of AI Research, Phrase

Engineering
may 30, Friday
Use Cases and Challenges for Localization GenAI

Jourik Ciesielski

CTO, Yamagata Europe

Diego Cresceri

Founder and CEO, Creative Words

Hands-on Prompt Exercises
  • Quality checking chain
  • Custom GPT
  • Prompt improvements through modular design
Dominik Wever

Dominik Wever

Founder, Promptitude


Workflows with Quality Estimation
Custom GPTs

Kelvin Wong

Localization PM, Flo Health


Rumi Shiiya




Promo linked (1920 x 640 px)-2

Tickets

may 28
may 29-30

Group Tickets Available!

Register For The Event

Complete this form to secure your spot. After registering, you’ll receive a digital ticket to the email address provided.

 

Check “I want to attend workshops 🔥” to include workshop access and enter payment details below.


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Organizers

Collaboration? Contact us.

Konstantin Dranch
Konstantin Dranch
Program director
CEO&Founder at Custom.MT
Kate Vostokova
Conference director
Digital&Event Marketing Lead
Eunji Hamnett
Head of Outreach - Americas
Localization professional with roots in Comms/Marketing and a master’s in Localization Management from MIIS
Kate Vostokova
Event Marketing Manager,
“GenAI in Localization”, “LocFromHome”