GenAI in
Localization

Explore the future of AI-powered localization with industry experts and cutting-edge innovations
What is GenAI in Localization

GenAI in Localization is an online event series designed for language and localization professionals who want to understand AI adoption, build technical and communication skills, and lead the change.

 

The conference explores how artificial intelligence transforms workflows, tools, and collaboration across localisation teams.

 

Day 1: is open to everyone — a free community day featuring keynotes, expert panels, and trend discussions.

Days 2- 3: paid access to in-depth sessions, case studies, and interactive discussions with speakers and peers. These smaller-scale days create space for real conversation, direct Q&A, and meaningful networking.

 

Since 2023, we’ve been tracking AI adoption trends and our events have attracted more than 50,000 viewers worldwide

Come with AI challenges, leave with a plan

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

15

Expert speakers

12

Hours for learning

8

Workshop sessions

1000+

Industry professionals

Gain valuable insights from industry experts and discover practical applications of AI in localization.
Connect with professionals from diverse backgrounds united by their passion for AI and localization.
Call for Papers

We invite researchers, practitioners, and industry leaders to share their expertise at GenAI in Localization. Submit your proposal and join the conversation driving innovation in localization and global content delivery.

Presentation Formats
Conference Tracks
TMS of Tomorrow
Adapting translation software for AI workflows and customer needs.
Subtopics: workflow orchestration, QE systems, RAG, automated post-editing, terminology
Multilingual Models
Everything you need to build models that speak the world's languages.
Subtopics: sourcing datasets, building synthetic data, fine-tuning techniques, evaluation and annotation
Implementing AI
Operationalization, change management, case studies
Next-Gen Language Team
Management practices, innovation and narratives for head of localization professionals.
Subtopics: Next-Gen LSP, Redesigning In-House Loc
Multilingual Product
Product design - how to envision and add multilingual features into digital products built for global coverage.
Speakers
Erik Silberstein

Erik Silberstein

Technical Advisor at Klaviyo, Author

Kelly Marchisio

Kelly Marchisio

Multilinguality Lead, Cohere

Maria Sukhareva

Principal key expert in AI, Siemens

Marina Pantcheva

Marina Pantcheva

Director of Linguistic AI Services, RWS

Michal Junczyk

Head of Data Acquisition and Annotation Services, Allegro

Jennifer Vela Valido

Localization Quality & Innovation Program Manager, Spotify

Lucía Guerrero Romeo

Sr Globalization Program Manager, AI, Expedia Group

Conchita Laguardia

LangOps specialist, AI and Tech, Farfetch

Bea Verdasco

Head of Global Language Experience, Trendyol

Gema Ramirez-Sanchez

CEO, Prompsit Language Engineering

Marta Nieto

Senior Localization Quality Manager, Reply

Bryan Murphy

CEO, Smartling

Sarah Weldon

Sarah Weldon

Product Manage, Google Cloud AI

Denis Ivanov

Denis Ivanov

Game Localization & AI Innovation, Belka Games

Conference Tracks

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

Keynote
30 mins
Inspirational presentation that opens or closes the track
Panel discussion
60 mins
Three 15-minute presentations on the same topic, provides a slice of practical experience + Q&A session
Workshop
90 mins
Hands-on exercises and practical tasks
Case Study
30 mins
Deep dive presentation or dialogue
Conference Agenda
December 3 - Wednesday
Watch
Opening
Welcome words and industry news
Konstantin Dranch,
Custom.MT
Bryan Murphy,
Smartling
Watch
TBD
Watch
Fireside Chat with Google Cloud AI
Sarah Weldon
Watch
Slop to Pop: How to Humanize AI Language
Marina Pantcheva
Marina Pantcheva,
RWS
Watch
Break
Hands-on session with latest AI tools
Show more
Watch
Multilingual AI Models
Kelly Marchisio
Kelly Marchisio,
Cohere
Watch
Implement Your GenAI, Take Down Rogue AI Initiatives
Jennifer Vela,
Spotify
Conchita Laguardia,
Farfetch
Marta Nieto,
Preply
Lucia Guerrero,
Expedia
Watch
Break
Watch
Fireside Chat with Amazon
Watch
TBD
Erik Silberstein
Erik Siberstein
DECEMBER 4, 2025
Watch
Language Data Workshop
Gema Ramirez-Sanchez,
Prompsit Language Engineering​
Watch
Break
Watch
TMS of Tomorrow
10-12 presentations of localization innovations built on GenAI
DECEMBER 5, 2025
Watch
TBD
Denis Ivanov
Watch
Next-Gen Language Team: Rethinking Localization in The AI Era
Bea Verdasco,
Trendyol
Watch
Next-Gen Language Team: From Translation to AI Evals - The New Frontier for Language Teams
Michal Junczyk,
Allegro
Watch
Break
Watch
Localization Agents with Copilot
Maria Sukhareva,
Siemens
AI Skills Workshop

Hands-on learning experiences designed to enhance your AI and
localization expertise

Model Evaluation

Evaluating translation quality and accuracy

Gema Sanchez

CEO, Prompt Language Engineering

Mariya Silenska

Director for Reasoning & AI at Toloka AI

Performance Metrics

Understanding AI translation benchmarks

Sheree Hong

Senior Product Manager, Human Signal

9:00 - 10:30 AM

Crafting Effective Prompts

Bena Murgele

Localization Quality Assurance Consultant, Custom.MT

Craig Stewart

Director of AI Research, Phrase

Advanced Techniques

Fine-tuning prompts for cultural context

Elena Rodriguez

AI Specialist, Translation Corp

Choose Your Pass

Select the perfect plan for your GenAI localization journey. All plans include access to  the recordings and networking opportunities.

Free pass
Perfect for getting started
0€
Most Popular
Standard Pass
Save 30%
€179
€249
/person
Team Pass
Best value for teams
Save 30%
€149
€249
/person

Questions about our plans? Contact us

Meet the Organizers
Konstantin Dranch
Program director

kd@custom.mt

Kate Vostokova
Conference Director

marketing@custom.mt

Want to organize the next event with us?

Program Committee

Olga Beregovaya

Vice President of AI, Smartling

Jourik Ciesielski

CTO, Yamagata Europe

Gema Ramirez-Sanchez

CEO, Prompsit Language Engineering

Dave Ruane

Global Director Client Solutions, Lion People Global

Alessandra Binazzi

Localization & Language AI Leader

Stefan Huyghe

Stefan Huyghe

Podcast Host, Crowdin