June 24 – 26, 2026

GenAI in Localization conference

The Builders Playbook

For The Future of Localization

ABOUT

What is GenAI in Localization?

The 2026 edition,

The Builders Playbook for the Future of Localization,

is centered on workforce retraining, workflow redesign, and responsible AI integration at scale. Focusing on practical application – not theory – this year’s conference will navigate structural change in real time.

Conference programm

Three Days.
One Mission.

Where localization teams come to test ideas, learn from peers, and explore the tools and workflows shaping what comes next.

June 24, 2026

Free access

Opening Remarks

Welcome words and market insights.

Konstantin Dranch,
Custom.MT

Free access

Beyond Translation: The Rise of Language Intelligence

As translation costs approach zero, language orchestration beats model selection. This session breaks down the infrastructure behind a 6x efficiency gap in LLM performance and shows how localization teams can move past traditional translation management to engineer scalable language intelligence systems.

Georg Ell,
CEO Phrase

Check Hackathon Results

MAD Hackathon Challenge Presentation

Learn the rules, discover new ideas with your team, and start building localization apps with model assistance.

Check
Hackathon Results

Free access

Stop Managing Terms Like It’s 2015: Scaling Multilingual Terminology with AI

This session introduces TermScout, an internal tool designed for AI-driven multilingual extraction directly from translation memories. Learn how Adobe's linguistic quality team transforms terminology into a dynamic, data-driven system.

Amy Grace O'Brien
Adobe

Free access

How I Moved the Entire Translation Lifecycle into GitLab CI/CD

Case study - replacing external TMS with repository pipelines and Claude, running under a minute per cycle.

Lauren Barker
GitLab

Free access

Evaluating Agentic AI: Why It's Hard, and Why Language Teams Already Have the Answer

AI agents are non-deterministic, and traditional testing methods miss. Fortunately, language experts already know how to evaluate quality when there isn't a single right answer. This session lays the strategic foundation for Allegro's hands-on AI Evaluations workshop.

Michał Junczyk
Allegro

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Evaluation Best Practices Workshop
Building Automated QA Pipelines for Agentic AI

A practical workshop led by Allegro’s Localization and Data team on transitioning traditional localization units into strategic AI Quality teams capable of managing complex datasets and optimizing agentic AI systems.

Michał Junczyk