May 28-30, 2025
For the Evolving Professional
The localization industry is in a flux as organizations pivot towards AI translation. Job requirements shift towards building automated workflows and managing risks.
GenAI in Localization is a specialized event that equips localization professionals with forward-looking skills. This edition focuses on model evaluation practices for decision makers and project managers, and prompt engineering for workflow architects.
From localization experts to AI strategists: build the team that stays indispensable.
- Evaluate multilingual AI output professionally
- Design effective prompts
- Integrate GenAI into localization and quality processes
- Localization program managers & engineers
- Language professionals
- Product owners with global products
Speakers
Meet and connect with industry peers and AI and localization experts who share your interest in GenAI
Keynote
João Graça Former Founding CTO of Unbabel, Investor
João Graça is one of the localization industry’s most respected visionaries, having recently stepped down from his role as Founding CTO at Unbabel.
What began as “a surf trip and a wild idea” (in João’s own words) transformed into an adventure that changed his life and the industry. During 11 years at Unbabel, João led teams that published cutting-edge research, advanced the field, and created open-source tools such as COMET that benefited the entire AI ecosystem.
He rarely speaks at events, which as he embarks on his next chapter that makes the appearance at GenAI in Localization 2025 particularly special.
Keynote
Andriy Burkov PhD in AI, Author
Andriy Burkov is the author of the wildly popular The Hundred-Page Machine Learning Book, praised by experts at LinkedIn, Amazon, Google, and eBay for making complex AI concepts easy to understand. More recently, he released The Hundred-Page Language Models Book, which is already earning high praise from the AI community.
If you’ve explored AI or machine learning in recent years, chances are you’ve come across his work. With over 870,000 readers of his Artificial Intelligence Newsletter, Andriy has become a trusted voice guiding professionals through the fast-changing world of AI.
He’s joining us to share insights on which AI skills and roles will be in high demand over the next five years.
Marina Pantcheva Director of Linguistic AI Services, RWS
Hareesh BahuleyanSenior ML Engineer, Mozilla AI
Mariya Shmatova Director for Reasoning & Evaluation, Toloka AI
Kelvin Wong Localization PM, Flo Health
Jourik Ciesielski CTO, Yamagata Europe
Gema Ramirez-Sanchez CEO, Prompsit Language Engineering
Dominik Wever Founder, Promptitude
Elena Murgolo Localisation Technology Consultant, Custom.MT
Micaela Kaplan ML Evangelist, Human Signal
Conference Agenda
- 3:00 pm – 3:05 pm (CET)
Jourik, CTO, Unbabel
- 3:05 pm – 3:35 pm (CET)
João Graça
Former Founding CTO of Unbabel, Investor
- 3:35 pm – 3:50 pm (CET)
Konstantin Dranch Founder&CEO, Custom.MT
- 3:50 pm – 4:50 pm (CET)
Mariya Shmatova,
Director for Reasoning & Evaluation, Toloka AI
Hareesh Bahuleyan,
Senior ML Engineer, Mozilla AI
Micaela Kaplan
,
ML Evangelist, Human Signal
Elena Mugolo,
Localization Technology Consultant, Custom.MT
- 4:50 pm – 5:50 pm (CET)
Jourik Ciesielski,
CTO, Yamagata Europe
Dominik Wever,
Founder, Promptitude
- 5:50 pm – 6:20 pm (CET)
Mariya Shmatova, Toloka AI
- 6:20 pm – 6:50 pm (CET)
Andriy Burkov,
PhD in AI, Author
- 6:50 pm – 7:00 pm (CET)
Konstantin Dranch Founder&CEO, Custom.MT
- 7:00 pm – 8:00 pm (CET)
Mariya Shmatova, Toloka AI
AI Skills Workshop
Program expanding! More expert speakers and workshops to be announced.
- 3:00 pm – 4:30 pm (CET)
Gema Ramirez-Sanchez
CEO, Prompsit Language Engineering
- 4:30 pm – 5:10 pm (CET)
Mariya Shmatova
Director for Reasoning & Evaluation, Toloka AI
- 5:00 pm – 5:30 pm (CET)
Sheree Zhang
Senior Product Manager, Human Signal
- 5:30 pm – 6:00 pm (CET)
Elena Murgolo
Localization Technology Consultant, Custom.MT
- 6:00 pm – 7:00 pm (CET)
Andriy Burkov,
CTO, Unbabel
- 3:00 pm – 4:30 pm (CET)
Jourik Ciesielski
CTO, Yamagata Europe
- 4:30 pm – 5:00 pm (CET)
Dominik Wever
Founder, Promptitude
- 5:00 pm – 5:30 pm (CET)
Marina Pantcheva
Director of Linguistic AI Services, RWS
- 5:30 pm – 6:00 pm (CET)
Elena Murgolo
Localization Technology Consultant, Custom.MT
- 6:00 pm – 7:00 pm (CET)
Kelvin Wong
Localization PM, Flo Health
Kelvin Wong
Localization PM, Flo Health
Tickets
- Ticket includes both workshops x 4 hours each
- Evaluation Day-2 and Engineering Day-3
- Training focused
- Interactive environment
Group rates available! Contact organizers below for team bookings.
Complete this form to secure your spot. After registering, you’ll receive a digital ticket to the email address provided.
Check “I want to attend workshops 🔥” to include workshop access and enter payment details below.
Early bird ticket to both workshops at 179€ ends May 1st – save up to 25% by registering today!
Organizers
Collaboration? Contact the hosts
Language Industry Researcher
- kd@custom.mt
“GenAI in Localization”, “LocFromHome”
- marketing@custom.mt