GenAI in
Localization

Explore the future of AI-powered localization with industry experts and cutting-edge innovations
What is GenAI in Localization

GenAI in Localization is an online event series designed for language and localization professionals who want to understand AI adoption, build technical and communication skills, and lead the change.

The conference explores how artificial intelligence transforms workflows, tools, and collaboration across localisation teams.

Day 1: is open to everyone — a free community day featuring keynotes, expert panels, and trend discussions.

Days 2- 3: paid access to in-depth sessions, case studies, and interactive discussions with speakers and peers. These smaller-scale days create space for real conversation, direct Q&A, and meaningful networking.

Since 2023, we’ve been tracking AI adoption trends and our events have attracted more than 50,000 viewers worldwide

Come with AI challenges, leave with a plan

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

15

Expert speakers

12

Hours for learning

8

Workshop sessions

1000+

Industry professionals

Gain valuable insights from industry experts and discover practical applications of AI in localization.
Connect with professionals from diverse backgrounds united by their passion for AI and localization.
Call for Papers

We invite researchers, practitioners, and industry leaders to share their expertise at GenAI in Localization. Submit your proposal and join the conversation driving innovation in localization and global content delivery.

Presentation Formats
Conference Tracks
TMS of Tomorrow
Adapting translation software for AI workflows and customer needs.
Subtopics: workflow orchestration, QE systems, RAG, automated post-editing, terminology
Multilingual Models
Everything you need to build models that speak the world's languages.
Subtopics: sourcing datasets, building synthetic data, fine-tuning techniques, evaluation and annotation
Implementing AI
Operationalization, change management, case studies
Next-Gen Language Team
Management practices, innovation and narratives for head of localization professionals.
Subtopics: Next-Gen LSP, Redesigning In-House Loc
Multilingual Product
Product design - how to envision and add multilingual features into digital products built for global coverage.
Speakers
Erik Silberstein

Eriс Silberstein

Technical Advisor at Klaviyo, Author

Klaviyo logo
Kelly Marchisio

Kelly Marchisio

Multilinguality Lead,
Cohere

Cohere logo

Maria Sukhareva

Principal key expert in AI, Siemens

siemens logo

Bea Verdasco

Head of Global Language Experience, Trendyol

trendyol logo
Tanay Chowdhury

Tanay Chowdhury

GenAI Data Science Lead, Amazon Web Services

aws logo

Arpitha Shetty

Product Localization, Content and Accessibility, Walmart

15-3
Marina Pantcheva

Marina Pantcheva

Director of Linguistic AI Services, RWS

rws logo

Michal Junczyk

Head of Data Acquisition and Annotation Services, Allegro

allegro logo

Marta Nieto

Sr Localization Quality Manager, Preply and WeShape AI team

preply logo

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Lucía Guerrero Romeo

Sr Globalization Program Manager, AI, Expedia Group and WeShape AI team

expedia logo

Conchita Laguardia

LangOps specialist, AI and Tech, Farfetch and WeShape AI

farfetch logo

Jennifer Vela Valido

L10n Quality & Innovation Program Manager, Spotify and WeShapeAI team

Spotify logo

Bryan Murphy

CEO,
Smartling

12

Bartłomiej Piątkiewicz

Senior Localization & Translation Specialist, Ten Square Games

Ten Square games logo

Gema Ramirez-Sanchez

CEO, Prompsit Language Engineering

10
Sarah Weldon

Sarah Weldon

Product Manage,
Google Cloud AI

14-4
Fabiano Cid

Fabiano Cid

Chief Solutions Officer, Powering

Powerling logo

Bryan Murphy

CEO,
Smartling

12
Conference Tracks

Build your own GenAI localization experience with inspiring keynotes, interactive sessions, hands-on workshops, networking opportunities, and more—all designed to turn your ideas into action.

Keynote
30 mins
Inspirational presentation that opens or closes the track
Panel discussion
60 mins
Three 15-minute presentations on the same topic, provides a slice of practical experience + Q&A session
Workshop
90 mins
Hands-on exercises and practical tasks
Case Study
30 mins
Deep dive presentation or dialogue
Event sponsors
Conference Agenda
December 3, 2025
Watch
Opening
Welcome words and industry news
Konstantin Dranch,
Custom.MT
Bryan Murphy,
Smartling
Watch
TBD
Watch
Fireside Chat with Google Cloud AI
Sarah Weldon
Watch
Slop to Pop: How to Humanize AI Language
Marina Pantcheva
Marina Pantcheva,
RWS
Watch
Break
Hands-on session with latest AI tools
Show more
Watch
Multilingual AI Models
Kelly Marchisio
Kelly Marchisio,
Cohere
Watch
Implement Your GenAI, Take Down Rogue AI Initiatives
Jennifer Vela,
WeShape AI by Women in Localization
Conchita Laguardia,
WeShape AI and Farfetch
Marta Nieto,
WeShape AI and Preply
Lucia Guerrero,
WeShape AI and Expedia
Watch
Break
Watch
Fireside Chat with Amazon Web Services
Watch
TBD
Erik Silberstein
Eriс Siberstein
Watch
Opening
Welcome words and industry news
Bryan Murphy,
Smartling
Opening
Welcome words and industry news
Bryan Murphy,
Smartling
DECEMBER 4, 2025
Watch
Language Data Workshop
Gema Ramirez-Sanchez,
Prompsit Language Engineering​
Watch
How to detect and mitigate bias in translation models
Fabiano Cid
Fabiano Cid,
Powerling
Watch
Break and Networking
Watch
TMS of Tomorrow
Ten Square Games: Content generation and localization
Acolad: AI-powered quality estimation and post-editing
Esteam: AI Auto-Correction in the Language Factory
Strategic Agenda: The Agile TMS
RWS: Orchestrating AI for Business-Driven Localization
Multilingual Connections: Automated text analysis (semantic and coherence checking)
BIG Language Solutions: merging QE and APE into a single model
MotionPoint: Scalable multilingual content systems: create and localize
DECEMBER 5, 2025
Watch
TBD
Denis Ivanov
Watch
Next-Gen Language Team: Rethinking Localization in The AI Era
Bea Verdasco,
Trendyol
Watch
Next-Gen Language Team: From Translation to AI Evals - The New Frontier for Language Teams
Michal Junczyk,
Allegro
Watch
Break
Watch
Localization Agents with Copilot
Maria Sukhareva,
Siemens
Choose Your Pass

Select the perfect plan for your GenAI localization journey.

All plans include access to  the recordings.

Free pass
Perfect for getting started
0€
Most Popular
Standard Pass
Save 30%
€179
€249
/person
Team Pass
Best value for teams
Save 40%
€149
€249
/person

Questions about our plans? Contact us

Meet the Organizers
Konstantin Dranch
Program director

kd@custom.mt

Kate Vostokova
Conference Director

marketing@custom.mt

Want to organize the next event with us?

Program Committee

Olga Beregovaya

Vice President of AI, Smartling

Jourik Ciesielski

CTO, Yamagata Europe

Gema Ramirez-Sanchez

CEO, Prompsit Language Engineering

Dave Ruane

Global Director Client Solutions, Lion People Global

Alessandra Binazzi

Localization & Language AI Leader

Stefan Huyghe

Stefan Huyghe

Podcast Host, Crowdin