May 28-30, 2025
Build cross-team tech fluency. Develop new narratives.
For the Evolving Professional
The localization industry is in a flux as organizations pivot towards AI translation. Job requirements shift towards building automated workflows and managing risks.
GenAI in Localization is a specialized event that equips localization professionals with forward-looking skills. This edition focuses on model evaluation practices for decision makers and project managers, and prompt engineering for workflow architects.
From localization experts to AI strategists: build the team that stays indispensable.
- Evaluate multilingual AI output professionally
- Design effective prompts
- Integrate GenAI into localization and quality processes
- Localization program managers & engineers
- Language professionals
- Product owners with global products
Speakers
Meet and connect with industry peers and AI and localization experts who share your interest in GenAI
Keynote
João Graça Former Founding CTO of Unbabel, Investor
João Graça is one of the localization industry’s most respected visionaries, having recently stepped down from his role as Founding CTO at Unbabel.
What began as “a surf trip and a wild idea” (in João’s own words) transformed into an adventure that changed his life and the industry. During 11 years at Unbabel, João led teams that published cutting-edge research, advanced the field, and created open-source tools such as COMET that benefited the entire AI ecosystem.
He rarely speaks at events, which as he embarks on his next chapter that makes the appearance at GenAI in Localization 2025 particularly special.
Keynote
Andriy Burkov PhD in AI, Author
Andriy Burkov is the author of the wildly popular The Hundred-Page Machine Learning Book, praised by experts at LinkedIn, Amazon, Google, and eBay for making complex AI concepts easy to understand. More recently, he released The Hundred-Page Language Models Book, which is already earning high praise from the AI community.
If you’ve explored AI or machine learning in recent years, chances are you’ve come across his work. With over 870,000 readers of his Artificial Intelligence Newsletter, Andriy has become a trusted voice guiding professionals through the fast-changing world of AI.
He’s joining us to share insights on which AI skills and roles will be in high demand over the next five years.
Paula Manzur Language AI Strategist, Booking.com
Nicolas Jadot Localisation Lead, Trendyol
Clara Ginovart Machine Translation Program Manager, Side
Alexandru Cristea Nechita Head of Quality, Amazon
Marina Pantcheva Director of Linguistic AI Services, RWS
Hareesh BahuleyanSenior ML Engineer, Mozilla AI
Mariya Shmatova Director for Reasoning & Evaluation, Toloka AI
Micaela Kaplan ML Evangelist, Human Signal
Kelvin Wong Localization PM, Flo Health
Sheree Zhang Senior Product Manager, Human Signal
Jourik Ciesielski CTO, Yamagata Europe
Gema Ramirez-Sanchez CEO, Prompsit Language Engineering
Dominik Wever Founder, Promptitude
Rumi Shiiya
Elena Murgolo Localisation Technology Consultant, Custom.MT
Mariapaola Dell'Orto Localisation PM, AI Trainer, Creative Words
Emma Vila Senior Localization Strategy Specialist, Booking.com
Craig Stewart Director of AI Research, Phrase
Gabriel Fairman Founder&CEO, Bureau Works
Olga Beregovaya Vice President of AI, Smartling
Conference Agenda
- 3:00 pm – 3:15 pm (CET)
Konstantin Dranch,
CEO Custom.MT
- 3:15 pm – 3:45 pm (CET)
Former CTO co-founder of a translation startup with $100 million in funding, Joao will describe the jobs to be done in localization and provide examples of how they are or can be disrupted by AI. He will cover how the current roles should adapt to language models, and which new roles will appear.
João Graça
Former Founding CTO of Unbabel, Investor
- 3:45 pm – 4:45 pm (CET)
From Localization to Data – Collaborating with Data Science Partners Inside Your Organization
Alexandru Cristea Nechita
Making the Switch from Localization to AI (eCommerce case study) Nicolas Jadot
Program Management for GenAI Localization Projects
Paula Manzur and Emma Vila
Alexandru Cristea Nechita, Amazon
Nicolas Jadot,
Trendyol
Paula Manzur, Booking.com
Emma Vila,
Booking.com
- 4:45 pm – 5:00 pm (CET)
Konstantin Dranch Founder&CEO, Custom.MT
- 5:00 pm – 6:00 pm (CET)
How WMT is Changing Methods to Evaluate Multilingual Capabilities of LLMs
Maria Shmatova
LLM-as-a-Judge in Human Evaluation of Model Performance
Micaela Kaplan
Mozilla’s Open-Source and Community-Driven Tool to Evaluate Machine Translation
Hareesh Bahuleyan
Mariya Shmatova,
Toloka AI
Micaela Kaplan
Human Signal
Hareesh Bahuleyan,
Mozilla AI
- 6:00 pm – 7:00 pm (CET)
Best Practice in Prompt Design – 2025
Marina Pantcheva
Case Study: Replacing MT with LLMs in Game Localizatin
Clara Ginovart
Findings and Theories in a Push for a Fully Vectorized Translation Environment
Gabriel Fairman
Marina Pantcheva,
RWS
Clara Ginovart,
Side
Gabriel Fairman,
Bureau Works
- 7:00 pm – 7:30 pm (CET)
Andriy Burkov,
PhD in AI, Author
- 7:30 pm (CET)
Mariya Shmatova, Toloka AI
AI Skills Workshop
- 3:00 pm – 5:00 pm (CET)
- Performance Metrics
- Spears Distribution
- Inter-Annotator Agreement
- Statistically Representative Sampling
- Synthetic benchmarks
Gema Ramirez-Sanchez
CEO, Prompsit Language Engineering
Mariya Shmatova
Director for Reasoning & Evaluation, Toloka AI
- 5:00 pm – 6:00 pm (CET)
Sheree Zhang
Senior Product Manager, Human Signal
- 6:00 pm – 6:30 pm (CET)
What If Everything You’re Measuring Is Missing the Point?
Elena Murgolo
Localization Technology Consultant, Custom.MT
Craig Stewart
Director of AI Research, Phrase
- 3:00 pm – 4:00 pm (CET)
Jourik Ciesielski
CTO, Yamagata Europe
Mariapaola Dell'Orto
LPM, AI trainer, Creative Words
- 4:00 pm – 5:30 pm (CET)
- Quality checking chain
- Custom GPT
- Prompt improvements through modular design
Dominik Wever
Founder, Promptitude
- 5:30 pm – 6:00 pm (CET)
Kelvin Wong
Localization PM, Flo Health
Rumi Shiiya
Tickets
- Ticket includes both workshops x 4 hours each
- Evaluation Day-2 and Engineering Day-3
- Training focused
- Interactive environment
Group rates available! Contact organizers below for team bookings.
Complete this form to secure your spot. After registering, you’ll receive a digital ticket to the email address provided.
Check “I want to attend workshops 🔥” to include workshop access and enter payment details below.
Early bird ticket to both workshops at 179€ ends May 1st – save up to 25% by registering today!
Organizers
Collaboration? Contact us.
- kd@custom.mt
- marketing@custom.mt
localization background with a master’s in TLM program at MIIS
“GenAI in Localization”, “LocFromHome”
- marketing@custom.mt