Introduction to GenAI in Localization

Accelerated learning workshop ahead of TAUS Annual Conference

localization and genAI workshop custom mt
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This workshop provides an intensive introduction to generative AI for localization executives. Learn how to implement ChatGPT and its counterparts, and take the first step to transform your localization team into a center of excellence in language models.

Who should attend

  • Localization executives
  • AI strategists
  • Project Managers tasked with evaluating and implementing GPT-4 and alternatives
  • Conversational AI and global content specialists

What you will get

Gen AI Landscape

Gain insights into the emerging landscape of language models, including OpenAI, HuggingFace, Nvidia, Microsoft, Google, Cohere, Steamship, and others.

LLM Customization and Fine-Tuning

Learn how to design better prompts, discover the existing fine-tuning methods, and understand the resources required.

Use Cases and Applications

Explore scenarios where language models come into play in localization and other departments.

Networking with GenAI fans

Chat within a small group of attendees and speakers (~ 30 participants)  sharing your passion for GenAI. 


Julien Didier


Olga Beregovaya


Wayne Bourland

Director of Translation at Dell


Manuel Herranz

Bridget Hylak

Konstantin Dranch

Co-Founder at  

Adam Youngfield

Church of Jesus Christ of Latter-day Saints bw

Konstantin Savenkov

Christian Federmann


All workshop participants will receive personal certificates.


1:00 pm – 1:15 pm (CET)

Warm-up and participant introduction

1:15 pm – 1:35 pm 

Emerging GenAI landscape overview

  • Landscape components: model builders, prompting environments, data pipelines, leaderboards
  • Ecosystems (OpenAI & Microsoft, Nvidia, Meta, Hugging Face, others)
  • Open-source models to adapt

Konstantin Dranch

Co-founder at Custom.MT

1:35 pm – 2:00 pm

“GenAI Revolution: Been there, done that!”

Olga Beregovaya

VP, AI, and MT at Smartling

Konstantin Savenkov

co-Founder and CEO at Intento

2:00 pm – 3:15 pm 

Interactive QA

Enterprise Use Cases: replace or augment current tools/process

  1. In localization and global content 
  2. Adjacencies
  3. Non-content departments

Wayne Bourland

Director of Translation at Dell

Participant questions and cases 

  • Case study 1: US Courts & Schools 
  • Case study 2: Extensive ChatGPT testing at the LDS Church

Bridget Hylak

Sr Consultant and Founder at  TongueTek Language Consulting

Adam Youngfiel

Head of Globalization The Church of Jesus Christ of Latter-day Saints

3:15 pm – 3:45 pm 

Networking Break

3:45 pm – 5:00 pm 

Hands-on Session (Prompt writing)

  • Designing better prompts
  • Practical factors: cost, implementation effort, quality gains, and user experience
  • Experiment results – what works and what doesn’t

Julien Didier​

VP, Technology at TransPerfect

5:00 pm – 5:45 pm (CET)

LLM Customization and Fine-Tuning

  • Fine-tuning methods
  • Empirical outcomes
  • Datasets and other resources required

Manuel Herranz

CEO at Pangeanic

Christian Federmann

Principal Research Manager at Microsoft

5:45 pm – 6:00 pm 

Wrap up & Takeaways

Enrich resume

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Registration fees – €380

Event Venue

The workshop will be held at the Little America Hotel in Salt Lake City, on Wednesday 4 October 2023 (the pre-conference day of the TAUS Annual Conference).


This workshop is hosted by Custom.MT in partnership with TAUS.​

Please email Konstantin to propose a talk or submit a case study for the event

Konstantin Dranch
workshop program

Kate Vostokova 

communications and announcements

Have any questions left? Contact us at