Online Workshop
From Uncertainty to Clarity:
Strategic Planning for L10n Leaders
A Free Hands-on Workshop for Localization Leaders
Tamara Tirjak
February 3
17:00 CET
Free Live Workshop
From Uncertainty to Clarity:
Strategic Planning for Localization Leaders
Learn to apply STEP and SWOT methods to develop goals and 2026 roadmaps. Clear goals give direction to the team members and establish Localization value for top-level stakeholders.
Tamara Tirjak
February 3
17:00 CET
90 minutes
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Session Benefits
Resilient Systems
Apply engineering-based SWOT and STEP models to localization. Build a strategy that functions effectively during rapid AI shifts and unpredictable priority changes.
Live Benchmarking
Audit your 2026 goals during the session. Identify structural gaps in your current roadmap and fix them using peer feedback and Tamara’s frameworks.
Business Integration
Shift from a "service provider" mindset to a "strategic owner." Learn to articulate localization value in terms that secure executive buy-in and budget.
Strategy Toolkit
Get direct access to proprietary worksheets and planning templates. Use these assets to standardize your decision-making process long after the workshop ends.
Session Agenda
Identify Fragile Goals
Learn to evaluate your 2026 objectives for fragility and rebuild them to be more resilient against industry changes. Stop relying on SMART goals that break when priorities shift.
Apply SWOT and STEP to Localization
Use Tamara’s engineering-led "twists" on SWOT and STEP models to analyze your organization's environment and position the localization team.
Map Ownership and Influence
Learn to convert your roadmap into specific ownership zones so you can influence stakeholders and secure executive buy-in.
Get Practical Worksheets and Templates
You will receive the worksheets and templates used during the session. Use these assets to run a planning exercise.
Workshop Roadmap
Strategic Sense-Making
Apply SWOT and STEP methods with specific engineering-led "twists" to analyze and make sense of the current localization landscape.
Goal Stress-Testing
Evaluate your 2026 objectives to identify their fragility and rebuild them into resilient goals that withstand rapid industry changes.
Practice & Problem Solving
Engage in hands-on exercises focused on process mapping, identifying inefficiencies, and applying fundamental problem-solving techniques.
Who Is This For
Localization Program Lead
Project Manager
Head of Globalization
Your workshop host
Tamara Tirjak
10+ Years
Leading localization at Frontier Developments
20+ Languages
Managed complex, multi-platform releases for millions of players worldwide
Tamara brings a structured, engineering-led approach to localization leadership. After a decade of scaling teams and processes for massive titles like Elite Dangerous and Planet Zoo, she now helps organizations move from operational chaos to strategic clarity.
Her methods combine systems thinking with a focus on building resilient, high-performance teams that deliver business value.
Trusted by Experts
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Register for the Workshop
Date
Tuesday, February 3, 2026
Time
5:00 PM – 6:30 PM CET
Platform
Zoom, Online
Can't make it live? No problem
Recording available
Get a recording
90-min session recording.
Strategy worksheets & templates.
Workshop slide deck.
Join the 2026 Strategy Session
Date
Tuesday, February 3, 2026
Time
5:00 PM – 6:30 PM CET
Platform
Zoom, Online
Can't make it live? No problem
Recording available
Get the recording
90-min session recording.
Strategic Playbook
Workshop slide deck.
Loc Insiders Club
This is the first meeting of a new club for Localization management professionals, which meets once per month to discuss strategies, management approaches, and case studies.
Send me a message to suggest a topic or a speaker.
Your workshop host
Tamara Tirjak
Localization Leader & Strategic Consultant
10+ Years
Leading localization at Frontier Developments for world-class franchises.
20+ Languages
Managed complex, multi-platform releases for millions of players worldwide.
Tamara brings a structured, engineering-led approach to localization leadership. After a decade of scaling teams and processes for massive titles like Elite Dangerous and Planet Zoo, she now helps organizations move from operational chaos to strategic clarity. Her methods combine systems thinking with a focus on building resilient, high-performance teams that deliver business value.
Conference Agenda
December 3, 2025
- 3:00 PM - 3:20 PM (CET)
Watch
Opening
Welcome words and industry news
Konstantin Dranch,
Custom.MT
Custom.MT
Bryan Murphy,
Smartling
Smartling
- 3:20 PM- 3:50 PM (CET)
Watch
- Implementing AI
Keynote: The Morning After the Hype
Linas Beliūnas,
Oscilar
Oscilar
Keynote session sponsored by:
- 3:50 PM - 4:20 PM (CET)
Watch
- Multilingual Models
The Latest in Agentic AI Research
- Agents for translation and localization - what's the difference with previous technology?
- How to build and implement agents
- How to build and implement agents
Ashish Chauhan,
Google
Moderator:
Olga Beregovaya,
Smartling
Olga Beregovaya,
Smartling
- 4:20 PM- 4:50 PM (CET)
Watch
Slop to Pop: How to Humanize AI Language
Spotting AI language - vivid examples
Marina Pantcheva,
RWS
RWS
- 4:50 PM- 4:55 PM (CET)
Watch
5-mins Break
- 4:55 PM - 5:10 PM (CET)
Watch
Results of Quality Estimation Systems Community Benchmark
Show more
Konstantin Dranch,
Custom.MT
Custom.MT
- 5:10 PM - 5:40 PM (CET)
Watch
- Multilingual Models
Building Multilingual LLMs
How to train your LLM?
Kelly Marchisio,
Cohere
Cohere
- 5:40 PM - 6:40 PM (CET)
Watch
- Next-Gen Language Teams
Panel discussion by WeShape AI by Women in Localization.
Rogue AI in the Localization Wild: Spot It, Fix It, Own It
Key takeaways:
- How to spot rogue AI projects before they become problems.
- Tactics to influence and redirect misaligned AI initiatives.
- Real examples of how localization stepped in and took back control.
- How to build internal partnerships that center localization in AI strategy from day one.
- The critical role women play in challenging hype, building bridges, and pushing for responsible innovation.
- How to spot rogue AI projects before they become problems.
- Tactics to influence and redirect misaligned AI initiatives.
- Real examples of how localization stepped in and took back control.
- How to build internal partnerships that center localization in AI strategy from day one.
- The critical role women play in challenging hype, building bridges, and pushing for responsible innovation.
Moderator: María Jesús de Arriba Díaz
Jennifer Vela
Conchita Laguardia
Marta Nieto
- 6:40 PM - 7:00 PM (CET)
Watch
Trivia Game
Play along, test your knowledge, and win a prize
- 7:00 PM - 7:30 PM (CET)
Watch
- Multilingual Models
Fireside Chat hosted by Olga Beregovaya
Tanay Chowdhury leads Data Science in AWS Gen AI Center of Excellence
Tanay Chowdhury,
AWS GenAI
AWS GenAI
Moderator:
Olga Beregovaya,
Smartling
Olga Beregovaya,
Smartling
- 7:30 PM - 8:00 PM (CET)
Watch
- Keynote
Translation, Transformers and Fiction
How a localization software founder turned futurist novelist
Eriс Siberstein,
Klaviyo
Klaviyo