Custom.MT has developed a translation plugin for Shopware 6, a Germany-based eCommerce platform. The plugin connects online stores with machine translation and GenAI workflows in our Console. Expanding European shops for cross-border trade is complex, and this application provides support for nuanced and high-quality automated translation for various product categories.

A medium-sized online store has more than 50,000 items in its inventory, and with the average size of a product description of 200 words, translating every product description into just six important European languages with human translators would take 70 years. The volume is too huge for a manual workflow, but standard automated translation doesn’t always reflect the nuances of product nomenclature, leading to SEO problems. By introducing a more controllable and accurate machine translation that follows the product nomenclature terms, shop owners can translate automatically while getting ahead in SEO and traffic.

Custom.MT Console improves and customizes machine translation engines to conform with style guides, and glossaries, and to improve accuracy in-domain, for example, medical, technical, travel.

Shopware 6 Extension Features for Translation

Support for 13 content types: Snippets, Product descriptions, Shop UI, custom tags, and shortcodes.

Scheduled translations – shop owners can create Cron Job triggering automated translation at pre-set intervals, i.e. daily, weekly, or hourly. Once

Send a batch to translate manually – a machine translation task may be triggered from the interface

Select the best machine translation engine – the shop owner may evaluate automatically and select the most suitable automated translation provider per language

Add Glossaries – it is possible to add glossaries to enforce specific translations for selected product categories

Review current translations and logs – The extension logs translations and presents a user review interface. It is possible to revert to an older version if the new one introduces a linguistic bug.

Chain up MT with GenAI – Custom.MT console offers combinations of DeepL + OpenAI and other models to control the style and fix repeated errors.

Snippet Blacklist – is a new panel where the user can exclude snippets from automated translation batches.

to get access to Custom.MT Shopware Connector, please contact us here: https://custom.mt/book-a-call/